Pakistani Firm Launches World’s First Urdu AI Voice Recognition Bot

What is innovation in technology all about? Well, it should be a process or an activity that makes people’s lives and their jobs easier and more efficient. This was what this year’s Smart CX conference at Karachi stood for.

The conference, which was organized by local customer experience company called C-Square and a global Customer Experience firm called Genesys and the event aimed to highlight those projects and systems that boost and add value to the customer’s experience as per a report by Pakistan Today.

Source; ProPakistani

Among the many esteemed panelists at the conference, there were renowned names such as Group Head Digital, Technology and Strategic Planning Jubilee Life Insurance Kashif Naqvi and Business Technology Faysal Bank Limited head Ahsan Jamal along with National Assembly Member Shehryar Khan Afridi as a chief guest.

Whether we like to admit to it or not, the fact is that most of our nation’s population is still not fluent in English. This is fine since that is not our first language, however what’s not right is how it has become an absolute necessity really hinders most of the population in their carrying out of day to day tasks.

That’s where the world’s first “AI Urdu voice-recognition bot” called RUBA which was present at the conference.  RUBA stands for Real Urdu Bot Automation and has been designed as a collaboration between has C-Square and Genesys.

Source; The Verge

Following the lead of giants such as Apple’s Siri and Microsoft’s Cortana, RUBA is a speak enabled personal assistant for speakers of the Urdu language. Just like Siri, users can engage with the bot in the language and carry out and complete daily tasks such as paying your bills via your online bank account or even calling someone. 

According to C-Square CEO, Ahsan Mashkoor, “RUBA was made in Urdu because of the local population in Pakistan, and for the large labour force working in the Middle-East.” The CEO also showcased some of the virtual assistant’s skills in front of the audience.


The CEO began the conference with a walk down memory lane and shared the company’s experience up until now,

“It’s been a long journey, a ten-year journey. We started off with a two-man company back in 2009. From a two-man company to global deployments in Jordan, Lebanon, Saudi Arabia and Iraq, and a lot of amazing customers in Pakistan, the journey has been amazing.”

Chief guest and Federal Minister for the Ministry of States and Frontier Regions, Shehryar Khan Afridi stated that ventures such as these are a testament to the true talent and hard work that is prevalent in Pakistan. Pakistan was no longer an underdog in the world of technology and AI innovation as per Afridi.

He also added the importance of the promotion of our own language in initiatives such as RUBA.“It is important for us to learn English, it is good that we learn Chinese but it is imperative that we make Urdu our mainstream language once again in any sort of interaction.”

CEO of Transform-X, Javaid Iqbal said that the next generation of consumers are reliant on technolgy in a way that most companies are not ready to cater to yet. “And as I look at customer journeys, the way they’re built right now for organisations, I think we have no idea how to innovate for the next generation that’s about to hit us.”

“What we need to factor in is the next generation, which is called Generation Alpha. That’s the first generation that will be born into Artificial Intelligence (AI),” he added.

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