In 2019, we’ll move out of Ultra Violet and into Living Coral, according to the Pantone Color Institute. Their color experts have determined that their Color of the Year will be the “vibrant, yet mellow” PANTONE 16-1546.
Here’s what they have to say about this “life-affirming” shade:
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.
Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.
How do they come to pick their Color of Year? Well, they write that “the selection process requires thoughtful consideration and trend analysis” and that their color experts “comb the world looking for new color influences.”
Don’t get me wrong, it’s a lovely color, but the cynic in me is screaming, “But climate change is bleaching the coral reefs!”
For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.
The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.
2019 will be all about Living Coral, a color which represents “playful expression,” and our “innate need for optimism.”